Client
The Snow Queen is a federal chain of leather and fur outerwear stores. In total, the chain has 123 stores across Russia and an online store launched in 2013. With a total annual turnover of more than 30 billion rubles, about 25% come from online sales, both through our own online store and through marketplaces.
The project
Transport company management service
Year
2024
The situation at the start of the project
The company does not use its own logistics — delivery is carried out by third-party services. When placing an order, the customer chooses the delivery format (courier or pickup), and the system automatically appoints a logistics partner.
The Snow Queen wanted to expand its pool of logistics partners and offer customers more delivery options, but the logic of managing transport companies was built directly into the online store, which not only complicated the support process, but also limited scalability.
Issues
- Insufficient pick-up coverage in the country reduced the competitiveness of its own online store against the background of marketplaces. Direct integrations with 3 partners provided only 5,000 pickups throughout the country, while, for example, Ozone's number reached 60,000.
- The lack of alternatives in some regions led to delivery disruptions. The problem was especially acute when one of the key logistics partners temporarily suspended work due to a cyber attack — some orders were left unable to be fulfilled.
- Logistic settings were managed manually through the administrative panel of the online store. The e-commerce manager configured the compliance of regions and transport companies, since it was not possible to provide logisticians with access to only these parameters. This significantly slowed down the connection of new partners.
Business result
The introduction of a management service for transport companies has significantly simplified the addition of new logistics partners and has expanded the geographical coverage of delivery.
A tangible effect was achieved after adding delivery to the site to 5Post pick-up points with more than 17,500 pickups and Logsis courier service with delivery to 20,000 pickups.
The share of orders in online stores delivered by new transport companies is steadily increasing:
- in January — 3.8%
- 8.4% in February
- in March — 5%
- in the first half of April — already 13.9%
Client review
”This is not the first time we have been working with KT.team, so when we came up with the issue of scaling logistics, we immediately turned to a familiar team. It was important for us not only to connect new carriers, but to build a stable architecture that would allow us to respond quickly to changes. KT.team offered a solution that exactly met our goals: a clear, flexible service that can be easily integrated into current processes.”
Head of the Courier Logistics Group at SK Trade LLC
Sergey Shushunov
The process
Business request at the start
Quickly connect new logistics partners without the need to revise the logic in the e-commerce platform.
Project goals at the start
- Ensure the connection of new logistics partners without modifying the main code of the online store.
- To transfer the logic of choosing a transport company from an online store module to a separate service.
Development stages
- September — project start
- October — MVP service
- December — launch of new transport companies
- January — connecting major 5Post and Logsis partners
Result
The management of transport companies has been moved from the main functionality of an online store to a separate service that aggregates data on delivery conditions, including:
- delivery time to the warehouse
- car arrival schedule
- weekends,
- available PVZs
The online store uses the service to calculate delivery methods, terms, costs, a list of available pickups and order status. All interactions go through the API, which allows you to flexibly manage logistics without modifying the main e-commerce platform code.
ApiShip is used as a universal integrator for logistics companies. This allows for quick integration with most popular delivery services.
Direct integrations with transport companies, previously used on Magento, have been moved to the new service.
Technology stack
- PHP Laravel
- PHP Laravel admin-based matching interface
- Integration with PHP connectors
Future plans
In some regions, shipping costs reach 20% of the order amount. The next step will be to automate the selection of the optimal logistics partner based on the cost and delivery times in real time. This will allow you to flexibly manage the e-commerce channel economy without compromising customer experience.
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