How to launch a loyalty program in a store: a step-by-step guide
A loyalty program is a way to not only attract but also retain customers, encouraging them to buy more often and more.
1. Define goals
- Increase in the average check.
- Increasing the frequency of purchases.
- Attract new customers through recommendations.
2. Select the program format
- Accumulative — bonuses for every purchase.
- Discount — constant discount.
- Cashback — Refund of part of the amount.
- Gamification — tasks and prizes.
3. Set up a technical base
- CRM or cash register software for accounting bonuses.
- Integration with a website or app.
- Notification system (SMS, email, push).
4. Develop conditions
- The minimum purchase amount for bonuses.
- Points expire.
- Exceptions (promotional items, gift certificates).
5. Promoting the program
- In-store promotional materials.
- Social media posts and newsletters.
- Staff training to explain conditions to customers.
6. Analyze and improve
- Track customer engagement.
- Measure the increase in repeat purchases.
- Adjust conditions to improve efficiency.
Conclusion:
A loyalty program is a long-term tool that, when properly configured, increases profits and strengthens relationships with customers.
