How to sell through marketplaces and online stores: a practical guide
Selling through marketplaces and online stores provides access to a wide audience, but requires a smart strategy. Let's look at the key steps.
1. Platform selection
- Determine which marketplaces are suitable for your target audience (Ozon, Wildberries, Yandex Market).
- For an online store, choose CMS (Shopify, WooCommerce, 1C-Bitrix).
2. Competitor analysis
- Explore competitors' prices, descriptions, and photos.
- Determine what you can stand out for — a unique offer, packaging, service.
3. Product card optimization
- High-quality photos and videos.
- SEO descriptions with keywords.
- Full product features and benefits.
4. Logistics and warehouse
- Use FBO (marketplace storage) or FBS (shipping from your own warehouse).
- For an online store, enable fast and reliable delivery.
5. Marketing and promotion
- Internal advertising on marketplaces.
- Social media and targeted ads.
- Email marketing and loyalty programs.
6. Analytics
- Use marketplace tools to track sales.
- Test prices, promotions, and photos.
- Adjust your strategy based on data.
Conclusion:
Effective work through marketplaces and online stores requires an integrated approach: choosing the right platform, high-quality content, reliable logistics and constant analytics.
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