How to effectively carry out promotions and discounts
Discounts and promotions are powerful marketing tools, but if not handled correctly, they can reduce profits. It is important to plan them strategically.
1. Define a goal
- Attract new customers.
- Increase in the average check.
- Elimination of residues.
2. Choose a format
- Percentage discount (— 20%).
- Fixed price (item for 999₽).
- “Buy one, get one for free.”
- A gift at the time of purchase.
3. Set deadlines and limits
- Short-term stocks encourage quick purchases.
- A limited quantity of goods creates a scarcity effect.
4. Write down the rules
- Please specify the terms of participation.
- Avoid “small print” that annoys customers.
5. Promote the campaign
- Social media and email newsletters.
- Push notifications and SMS.
- Decoration at points of sale (posters, price tags).
6. Analyze results
- Sales during and after the promotion.
- The growth of new customers.
- The impact on margins.
Conclusion:
An effective promotion is one that brings not only a short-term surge in sales, but also long-term customers. The main thing is to plan, test and analyze.
